Looking to learn more about international expansion? Here are some of our recent articles:
As a native New Yorker who’s also lived and worked in Silicon Valley and spent the past two decades in London, our partner Evan Rudowski offers advice -- via the Advertising Association's Promote UK website -- on how to make your US market entry a success.
Our advice to our US clients is to take advantage of the opportunity to both build and acquire in Europe -- and our advice to our European clients is to build for an eventual trade sale. This will be the order of things until Europe addresses some of its structural deficiencies and levels the playing field with the US and Asia.
The days of passing user data around like a spliff at a reggae concert are probably over.
The financial penalty for misuse of customer data can be steep -- as much as four percent of a company’s total global turnover. With Facebook’s global revenue in 2018 likely to top $60 billion, a GDPR breach could cost the company $2.4 billion or more.
Atlantic Leap on which business structures US firms should use when expanding into Europe, plus insight from Snapchat and The Media Trust
Following the success of Y-Combinator, a spring of tech accelerators is now proliferating across Europe, helping startups to flourish and gain international credibility.
The French president, Emmanuel Macron, is leading the effort to impose “fair” taxes on digital giants like Facebook and Google in Europe.
Five key questions for new US businesses to answer before they commit to an international trade show.
How Atlantic Leap helped high-growth US adtech firm Parsec build its network of publishers and target opportunities in the UK market.
Setting up a successful international team means networking with, recruiting, onboarding and trusting the right people to build an autonomous, cross-functional business.
Business consultancy Atlantic Leap on the three most important factors in marketing for US businesses expanding into new markets.
E3 organiser Adrienne Lea Palmer talks us through her four key insights from the recent Dublin conference.
The UK was once the first choice for Irish businesses going international. Now the EU and US are emerging as competitive options, and Brexit has only sweetened their deal.
Evan joins Bill Gallagher, a Gazelles business coach, on his ‘Scaling up Business’ podcast.
London. Berlin. Paris. Dublin? The Irish capital offers unique opportunities to US businesses; is it worth picking over other European tech hubs?
UK ad spend is on the rise, with strong predictions for the future - but there are issues that need resolving.
Atlantic Leap recently hosted a panel talk on taking your business international. Here are the highlights.
For Europe's tech sector, Brexit is an opportunity to shift power away from London. We explore how this will affect US tech startups making inroads into the region.
Atlantic Leap's Evan Rudowski joins Bill Gallagher on the Scaling Up Business podcast, where he shares some tips and tricks on how companies can successfully make the leap, expand beyond their borders, and enter into the European market.
Emmanuel Macron is the new French president.
If a digital ad can only be half seen, is it a successful ad? The viewability issue in adtech.
Tech Nation 2017, the most comprehensive report on the UK’s digital tech economy, has now been published. Here are the 8 key takeaways.
Increasing advertiser demands turn the wheels of change for agencies.
Atlantic Leap discusses the ramifications and opportunities of a hard Brexit for tech businesses on both sides of the pond
Atlantic Leap discusses the ramifications and opportunities of a hard Brexit for tech businesses on both sides of the pond.
Networking is they key to internationalisation. Build the contacts to lay the groundwork and reap the rewards of global expansion
Adtech funding is at an all-time low, but there are opportunities out there for start-ups who can get it right.
Adtech language can be mind-boggling: this glossary is designed to make things more simple.
At Atlantic Leap our mission is to help digital startups to become global leaders, and in this context we’re often asked which cities US companies should head for in Europe. Although there are plenty of lively and thriving tech-savvy communities across the continent, three stand out in particular: London, Berlin and Stockholm.