Atlantic Leap's Evan Rudowski joins Bill Gallagher on the Scaling Up Business podcast, where he shares some tips and tricks on how companies can successfully make the leap, expand beyond their borders, and enter into the European market.
So, how did this all begin? Evan traveled to London from Silicon Valley for what was supposed to be a couple of months’ worth of work. Nineteen years later, he’s still in London, and doesn’t plan on leaving anytime soon. When he first started, Evan did not have any international experience. He knew American English and that was about it.
Evan discusses some of the clients he’s worked with, and how he was able to help them make their transition and break into the European market. It’s difficult to break into a different continent, especially if you don’t know what you’re doing.
Junior members of your team lack the experience to successfully execute such a move and senior members often tend to be too busy to dedicate their full resources to the transition. This is where Atlantic Leap comes in.
When looking directly at the UK market, there is also a vast cultural difference that many Americans might not think about. Yes, both the British and Americans speak English, but from a cultural perspective, you’re dealing with two different worlds.
So, how do you begin to make the leap and expand beyond your borders? You’ll have to tune in to this episode to hear what Evan and Bill have to say on this very subject!